PA of the Year Award: Current titleholder

Carine Daniels, Executive PA to Group HR Director at Clicks

PA at Clicks bags coveted PA of the Year® Award

September 2016

Carine Daniels, Executive PA to Group HR Director at Clicks received the prestigious title of South Africa’s PA of the Year 2016 on Secretaries Day at a function organized by the Professional Association for Secretaries and Admin Assistants of South Africa (PAFSA) held at Emperors Convention Centre in Gauteng.

Carine said: “I am humbled by this special moment of being honoured and awarded with this phenomenal title. A feeling of pride overwhelms my heart to be acknowledged as part of the incredible team of Finalists for 2016, such an outstanding and ambitious group of professionals; we are all winners – Congratulations!

“The PA Summit 2016 was my very first interaction with PAFSA, its team and members; I was encouraged by the sense of camaraderie and care demonstrated by all. The tremendous sense of pride displayed towards our profession inspired me to build on the foundation of this magnificent empire of professional individuals.

I am excited to embrace this amazing opportunity and am looking forward to being a PAFSA ambassador!”

On hearing the news, her boss, Group HR Director for Clicks, Bertina Engelbrecht said:

“The team and I are thrilled that Carine's value has been recognized by her peers and her professional association. Importantly, this accolade will spur many of our company's professional secretaries to personal excellence. On a personal note, Carine is a confidante in whom I place absolute trust. She manages my office superbly, finding just the right balance between assertiveness and supportiveness. Given my role, it is critical that whoever approaches my office, feels that they can have absolute trust in my PA and I know that Carine is trusted.”

Organisers of the Award say that this recognition is critical both for the incumbents of any profession, as well as for the profession itself. Any profession, and the secretarial one is no different, enjoys and benefits of being recognized for the role it plays in the market space, but the professionals themselves benefit far more from the recognition and praise because they will ensure the survival of that profession and its evolution.

In South Africa, the PA of the Year Award clearly sets standards; raises standards and elevates the excellence bar of the secretarial and Admin profession.

“For the past 11 years, we have witnessed the profession’s evolution first hand, and we have showcased the exemplars to the marketplace. This year’s six finalists are awesome PAs, boasting an impressive warehouse of skills. We congratulate all six and salute the titlebearer for 2016, Carine Daniels.” 

PAFSA thanks Emperors Convention Centre and Bantex, as Platinum sponsors who made it all possible as well as the various other sponsors and prizegivers: African Extracts, AO Creations, Africa Automotive After Market Solutions, Amviral, Benefits Cosmetics SA, Bidvest Steiner, Chelene Venter, Faber-Castell, Gutsy Girls, Honey Accessories, Hotel Amenities Supplies, Miglio Jewellery, Mockana, Skin Scripts, Sunglasses Hut, Swiss Chocolate Lady, The Linen Den, United Litho

More information from Ana-Maria Valente, at PAFSA on 011 616 7401; and on PAFSA Facebook page.




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