IYOTSA and Beyond: 2016 campaign
In 2016 the global campaign is Global Understanding.
This campaign will be propagated on our Facebook page: IYOTSA and Beyond (we post information and inspiration daily!) as well as our media: CareerSuccess magazine and InTouch newsletter.
The theme song is: Reach out and touch by Diana Ross
The guiding prose is The Desiderata
§ What does IYOTSA
and beyond intend by this campaign aiming at cultivating Global Understanding in workplaces worldwide?
Global Understanding is the most beautiful and
profound goal to adopt. They say “Charity begins at home”. Likewise global
But where we can make it have a big and immediate impact is at our places of
work – because amongst our colleagues, our bosses, our stakeholders, our
clients, our suppliers, our communities, are people of different cultures and
belief systems; of different races and different lifestyles. Accepting the
right of others to have their culture and religion and lifestyle is the most
significant achievement of adulthood, and of goodwill for all mankind.
§ Why the 'Secretarial
and Admin profession as a community' to live this 'Global Understanding'
campaign and be the ambassadors for it?
For two obvious reasons:
Firstly, there are more
secretaries and admins in the world than in any other profession, and we are
found in just about every workplace! Therefore, we are the most powerful
constituency to spread a message of goodwill.
Secondly, because we are the “face” and “voice”
for many organisations (corporates; factories, small businesses, government) we can truly make a mark by being the first to live the “attitude” and “mindset”
of global understanding.
§ How do we put it
in practice as everyday living at work?
By arriving at
work every day with an open mind and an open heart. Speaking to people in a way
that values them – whether they are next to you or in another country. Showing
that you are a Human Being Without Borders.
Global Understanding means looking at people who
speak differently, dress differently, follow different customs, pray to
different entities, listen to different music, eat different food, with eyes
“You are a child of the Universe
no less than the trees and the stars
You have a right to be here”
If your eyes do that two magical things will happen: What comes out your mouth,
will be humane; and your ears will be open to listening without judgement.
And even when they are not present enabling you to “look” at them, your mind’s
eyes can do that.
Think of this: How do you feel when people of different cultures or lifestyles
embrace you as an equal?
How do you feel when you can be yourself and free of any fear of
discrimination? How do you feel when people show they value your opinion or
You feel like a million dollars! You look at those who embrace you with a
Well, that is how ‘others’ will feel when you do the same to them.
ALSO consider this:
How many nationalities or language groups do you come into contact with daily?
Do you use the same tone and warmth to every single one? Or do you show less
patience and less friendliness to those who sound (or look) different?
Tough one isn’t it! Sometimes we are not even aware of it – but we show more
warmth to those who are like us!
Today, we live in a world where many of the people we come into contact with in
the street where we live, the shops we buy from, the sports club we belong to,
are of a different nationality to ours!
This is replicated at our organisations – we are the generation of a true
Whether you are based in Paris or New York; Amsterdam or Auckland; London or
Dubai; Beijing or Delhi, you are in a multi-national space.
Your clients could be based anywhere! Live lifestyles that are completely
foreign to you.
Reach out and make them feel valued – with every contact you have with them.
And the nicest bit is this: Learn to greet them in their language!
When you send them a mail, also greet them in their language when relevant; End
off in their language when relevant; wish them happy birthday in their language
etc. This shows you care but above all shows your respect.
Also find out when it’s their national days or religious days and send a
special message. Just like Christians appreciate being wished a Merry Christmas
so will other religions appreciate similar good wishes.
For more information email our head office: firstname.lastname@example.org
In 2015 IYOTSA adopts the UN's International Year of Light as it's theme
The year 2014 will go down in the annals of history as the year a great tribute was paid to the secretarial profession.
A South African initiative, founded by PAFSA, the year was celebrated across the globe as many organisations and PAs/Admin Assistants rose to the occasion and ensured the profession was given the spotlight it deserved.
PAFSA continues committed to its international footprint – and friends worldwide – and as such has added the words and beyond to its IYOTSA brand. Please visit our Facebook page – IYOTSA – and will see the byline: IYOTSA and Beyond.
In 2015, IYOTSA has decided to align itself to the UN’s International Year of Light.
The International Year of Light lends itself beautifully to the notion of continuing with putting a ‘spotlight’ on the PA/admin professional role and career.
We believe that adopting and adapting this theme of “light” gives enormous scope for creativity!
Secretarial organisations can build on last year’s work easily by adding words associated with light to their workshops, conferences, celebratory events and newsletters.
Words such as: sparkle, illuminate, shine, spotlight, radiate, brilliant, glow, beam, bright, ablaze, dazzle, brighten etc.
Famous quotes on the subject of Light:
We cannot hold a torch to light another's path without brightening our own. (Ben Sweetland)
We are each gifted in a unique and important way. It is our privilege and our adventure to discover our own special light. (Evelyn Dunbar)
In the right light, at the right time, everything is extraordinary. (Aaron Rose)
“As we work to create light for others, we naturally light our own way.” (Mary Anne Radmacher)
“No one lights a lamp in order to hide it behind the door: the purpose of light is to create more light, to open people's eyes, to reveal the marvels around.” (Paulo Coelho)
"Nothing can dim the light that shines from within." (Maya Angelou)
Light also denotes energy and giving direction!
E.g. for energy: Vitality, vigour, life, liveliness, spirit, fire, passion, power, stamina, might,
enthusiasm, zest, vibrancy, exuberance.
E.g. for giving direction: Show the way; set the course; steer; clear the path; on the right track; follow the road; give a new direction; guidance.
A world without light is a world without life!
A profession without being in the light, is a profession unseen, unnoticed, unrecognised!
Out of sight is out of mind.
So let’s commit, together, to keep the secretarial/admin profession in the light!
At PAFSA’s annual Inter-Committee Convention (ICC) held in March the theme was:
“Give Light and people will find the way”. We have set our direction for PAFSA’s beyond IYOTSA as one of giving light to the secretarial community.
Follow us on social media and on our website to see how this will roll out.